SEO services that actually work: the Angelfish way
Google gets 8.5 billion searches per day. Don’t miss out on your customers – SEO can put you in front of them in the right place, at the right time.
SEO is essential for your company – and here’s why.
Think about when you want to make a purchase. What do you do?
Most of us pull out our phones or hop onto our computers to look it up. The wealth of results for what we want isn't a coincidence—it’s the result of carefully planned SEO strategies that make specific results appear when we need them most.
Less than 1% of searchers go to the second page of Google - page one is where you need to be.
SEO, or search engine optimisation, is the strategic art of ensuring that your business shows up where it matters in search results. It’s what transforms your business from a hidden gem into an online powerhouse that’s easy to find, and even easier to choose. With SEO, every piece of your online presence—from the keywords in your blog posts to the layout of your website - is designed to tell search engines that your business is relevant, trustworthy, and exactly what customers are looking for.
Think of SEO as the digital equivalent of positioning your shopfront on the busiest high street, ensuring your potential customers see you first. When done right, SEO doesn’t just increase website traffic - it brings the right audience to you, helping convert casual visitors into loyal clients.
For instance, at Angelfish Marketing, we’ve helped businesses across sectors, from recruitment to tech, achieve powerful SEO results. Just look at one of our clients in the oil and gas recruitment industry who saw a 453% increase in ROI within six months by boosting their search rankings and increasing high-quality traffic!
In the digital landscape, SEO is an essential foundation for sustainable growth and staying competitive. Don’t leave your visibility to chance—position your business at the forefront with an SEO strategy that’s built to succeed.
SETTING SAIL FOR A 59% INCREASE IN LEADS FOR SUPERYACHT TRAINING PROVIDER USING HUBSPOT
Flying Fish came to Angelfish to help them overhaul their digital presence, their marketing technology and ultimately increase their sales and ROI.
We first installed HubSpot and provided set up Onboarding, data management and a training programme. Our next step was to produce a Inbound Marketing Growth Plan to chart their path to growth.
Through our support Flying Fish were able to generate 40% more website visits over 12 months, as well as 59% increase in lead generation.
59%
Lead gen increase
40%
Traffic Increase
Angelfish Marketing, completed our onboarding & training to help us get going with HubSpot. We found them to be incredibly helpful and took the time to understand our business and helping with how to get the most out of the software. Since our onboarding sessions, the team at Angelfish have continued to support us with our marketing, blogs, SEO and PPC. Angelfish are friendly, knowledgeable and have a passion about helping businesses improve their online presence. I would highly recommend Angelfish if you are looking for help with HubSpot or help with Marketing.
SERVICES PROVIDED: PAID ADVERTISING. CONTENT CREATION, SEO AND EMAIL MARKETING
What is SEO?
SEO is the process of improving a website’s visibility on search engines like Google. When done right, SEO helps your site appear higher in search results, which makes it more likely that potential customers will find your business when they’re searching for the products, services, or information you offer.
In short, SEO is about getting your business seen by the right people at the right time.
But SEO isn’t just about keywords and rankings. It’s a multifaceted strategy that focuses on enhancing the overall quality, relevance, and user experience of your website. Through a blend of elements involving both on- and off-page strategies, SEO offers a long-term solution by building organic, cost-effective visibility.
Unlike paid ads, which disappear as soon as they're switched off, well-optimised content continues to attract visitors, establish brand authority, and improve rankings over time.
Whether you're aiming to grow your brand, boost sales, or increase website traffic, SEO is a cornerstone of any digital marketing strategy. By investing in SEO, you're investing in a strategy that aligns with user needs and search engine expectations, helping you build a sustainable online presence.
Our SEO Expertise
With experience across multiple industries, we are ideally placed to help you craft, enhance, or reformulate your SEO strategy and bring it to life. Find out more about our specialities below:
And it’s not just about getting a quick sale either
Inbound marketing is all about nurturing relationships over time, so you can continue to delight your prospects wherever they are in the sales cycle, providing them with useful information so you can address their ongoing needs. That means you can nurture client relationships over time, turning them into long-term partnerships – and giving your business the fuel it needs to keep on growing.
Inbound marketing works on the four basic principles of attract, convert, close and delight:
Attract
Getting traffic to your website is important, but what’s even more important is getting the right kind of traffic. You don’t just want any old website visitor – what you want are people who will turn into leads and eventually long-term customers. The first stage of inbound marketing does exactly that. By developing buyer personas you can begin to understand exactly who your ideal customers are and start attracting them to your website through tailored, targeted content that answers your prospects’ questions, shows them how to solve their business problems and demonstrates your understanding of their business.
Convert
After you have attracted your visitors to your website, you need to start converting them into leads by getting their contact information. A good way of doing this is by offering something of educational value such as an eBook or whitepaper, which is where your meatier content comes in to play. You’ll then use forms and calls to action to convert your visitors into prospects and use landing pages to gather more information about their business, challenges and the problems they are looking to solve – turning them from a visitor into a contact.
Close
So far, so good. You’ve attracted the right types of visitors to your website and converted them into leads – but as you move your prospects further down the sales funnel you need to nurture their interest by providing regular and relevant information that educates them. By using CRM systems, targeted emails, workflows, marketing automation and other conversion tactics that fall under the inbound marketing services umbrella, you can tailor your marketing and tweak your content to suit the exact stage each of your leads is at, understanding who is ready to engage and knowing when to make your move.
Delight
After the deal has been done, your relationship with your customer is only just beginning. Inbound marketing is all about continuing to deliver fantastic content to your customers no matter where they are in the sales cycle, so you can keep delighting them until they become enthusiastic champions and loyal brand advocates. Marketing automation tools such as surveys, monitoring and reporting allow you to automate the process of regular customer contact – so you can support your customer service and delight your customers.
B2B SEO Services
At Angelfish Marketing, we understand that B2B SEO goes beyond just driving traffic - it’s about attracting the exact right kind of traffic and turning those visitors into valuable leads. With over a decade of experience in B2B SEO, we’ve partnered with companies across diverse sectors to create high-impact B2B SEO strategies that deliver measurable results.
Our experience allows us to navigate the complexities of B2B markets, where longer sales cycles, niche industries, and intricate buying processes are the norm. We know that effective B2B SEO requires more than just ranking for keywords; it demands a deep understanding of your business goals, target personas, and the nuanced challenges your industry faces.
Recruitment SEO Services
We’ve been partnering with recruitment agencies since day one, helping them harness the full potential of SEO to meet their unique business challenges.
Whether your agency is focused on attracting top-tier candidates or securing new clients, we understand the specific demands and dynamics of the recruitment industry. Our strategies aren’t just about rankings—they’re about getting results that matter in a competitive, ever-evolving landscape.
With a deep awareness of industry shifts and the nuances of recruitment, we tailor SEO approaches that target your goals with pinpoint precision, bringing you closer to the candidates and clients who make your business thrive.
Technology SEO Services
The technology space is evolving every single day – and your SEO needs to keep up.
The tech industry moves at lightning speed, and so does our approach to SEO for tech companies. As the sector evolves daily, your SEO strategy needs to be agile, data-driven, and forward-thinking. With tech-savvy professionals and decision-makers already scouring the web for solutions, you’re missing a critical opportunity if your business isn’t easily discoverable.
Our SEO strategies are designed to make your brand stand out in a saturated market. We go beyond traditional tactics, employing advanced methods to ensure you stay visible, competitive, and positioned as a leader. Let us help you move from the background to the forefront, reaching the right audience at the right time.
Healthcare SEO Services
The healthcare industry is vast, so your SEO needs to stand out amongst the crowds.
In this space, trust and authority are everything—patients and clients need to know they’re engaging with credible, compassionate experts. At Angelfish, we specialise in creating SEO campaigns that highlight your expertise and build trust with your audience, through authoritative content and strong optimisation.
Our approach leverages SEO best practices while ensuring that your content is accurate, reliable, and easily accessible. We know how to create content that doesn’t just rank but resonates deeply with people when they need it most, empowering your brand to become a trusted resource.
Financial SEO Services
The financial sector operates within strict regulatory standards and high expectations from clients, making SEO both challenging and rewarding.
At Angelfish, we have a nuanced understanding of the financial industry’s demands. Our strategies are built to amplify your authority and credibility, positioning you as a go-to resource for clients seeking trustworthy financial services.
Through comprehensive keyword targeting, content that reflects your expertise, and robust on-page optimisation, we’ll help your brand reach potential clients and reinforce your industry standing.
Legal SEO Services
Navigating SEO for the legal industry requires a specialised approach that balances visibility with compliance. Angelfish Marketing’s legal SEO services are designed to help law firms and legal professionals stand out while respecting industry regulations.
We understand the critical importance of building trust and authority in the legal sector, and our SEO strategies focus on elevating your expertise and accessibility to potential clients. From keyword optimisation to content that establishes your authority, our team can guide your law firm to higher visibility and a stronger client base.
SaaS SEO Services
Software as a service (SaaS) is a rapidly growing industry that has no signs of slowing down it’s huge advancements.
That’s where we come in.
We craft bespoke SEO strategies tailored for SaaS businesses, focusing on driving high-quality traffic and enhancing customer engagement. Our expertise in the SaaS landscape means we understand how to communicate the value of your service to an informed, discerning audience.
With a winning combination of keyword strategy, content optimisation, and competitor analysis, we’ll help position your SaaS brand as a leader, connecting with your ideal audience and supporting your growth ambitions.
Our Facebook advertising campaigns have helped people to find us - people who weren’t aware that our job vacancies even existed! The consistency of the messages and imagery that we publish has raised the bar in terms of defining our brand and marketing communications.
Recruitment Agency, Owner
It's been great to collaborate with Angelfish on our inbound marketing strategy. Right from the initial consultation, we knew that our content marketing would stand to benefit from Abby and Rich's wisdom. Both offered sound advice and creative content ideas in our meetings, all with our particular business services in mind.
Tech company, Marketing Manager
Angelfish has helped us turn HubSpot from just another marketing tool into the core application powering our sales and marketing strategy. HubSpot is now used by almost every department in the business. We very much consider Angelfish a part of our company and our strategic growth plans. I could not recommend Angelfish more highly.
Tech company, Sales Director
It is an absolute pleasure to work with the team at Angelfish. With their customer-first attitude and drive for measurable results, it's no wonder they have some of the best agency retention numbers I’ve seen to date. Looking forward to seeing their continued success in the coming months and years.
HubSpot, Channel Consultant
Our SEO Approach
Angelfish Marketing offer tailored, targeted SEO services that make tangible impact. No more wondering where your budget is going or where your leads are coming from – we're here to let you know exactly what you’re getting:
SEO-Driven Content
High-quality content is the foundation of any successful SEO strategy.
Our approach to SEO-driven content goes beyond keyword stuffing: we focus on crafting informative materials that address your audience's needs and establish your brand as an industry authority. Whether it's a blog, whitepaper, or case study, each piece is carefully crafted to engage readers and support your business objectives.
By diving deep into relevant topics and providing valuable insights, our content not only ranks well but also resonates with decision-makers and professionals in your industry.
SEO-driven content doesn’t just improve visibility—it enhances the entire user experience. We aim to meet users where they are in their buyer journey, offering answers to their questions, solutions to their pain points, and inspiration to act. Our content strategy aligns with on-page SEO best practices, ensuring each piece is optimised for both user engagement and search engine ranking.
Through continuous updates and improvements, we keep your content relevant, valuable, and strategically positioned to convert site visitors into loyal customers.
Comprehensive Keyword Research
Effective SEO begins with understanding what your audience is searching for.
Our comprehensive keyword research provides the ideal foundation for this. We go beyond simply identifying high-traffic keywords by analysing search intent, competitor keyword strategies, and market trends that drive conversions and create new business.
We select keywords that are both relevant and attainable for your specific business, ensuring we attract the right kind of traffic that’s more likely to convert. By focusing on long-tail keywords, competitive terms, and emerging industry-specific phrases, we tailor our keyword strategy to align with your business goals and the unique needs of your audience.
Keyword research is an ongoing process that adapts to changes in user behaviour and search engine algorithms. As part of our SEO services, we continuously refine our keyword selection to keep your site visible, relevant, and aligned with the latest industry trends. Our team monitors performance data and revisits keywords regularly, updating content and targeting new opportunities as they arise so your SEO strategy remains competitive and continues to drive qualified traffic to your site over time.
Data-Driven Reporting and Analysis
Data is central to every decision we make in SEO, and our reporting and analysis deliver full transparency into your campaign’s performance. We provide regular updates on key metrics like organic traffic, keyword rankings, click-through rates, and conversions, allowing you to see exactly how your SEO investment is paying off.
With data-driven insights, we measure what’s working, identify areas for improvement, and make informed adjustments to maximise results. This level of detail gives you clarity and confidence in your SEO strategy, with every action backed by reliable data.
Our commitment to data-driven analysis doesn’t stop at reporting - it’s an integral part of our strategy development. By closely monitoring SEO performance, we can react swiftly to changes in search algorithms or shifts in audience behaviour, keeping your strategy optimised and responsive.
SEO is a continuous improvement process, using data to guide each step and refine our approach. With Angelfish Marketing, you’re not just getting a one-off solution: you’re gaining a dynamic SEO strategy designed to adapt and grow alongside your business.
On-Page SEO
On-page SEO is all about optimising the elements within your website to ensure each page ranks highly and engages users effectively. Our on-page strategy includes keyword-optimised content, compelling meta descriptions, and strategic headers that improve readability and ranking potential.
We also prioritise user experience by implementing internal linking, optimising images with alt tags, and enhancing overall site navigation, helping search engines understand the relevance of your content while providing a seamless experience for users.
Our approach to on-page SEO is holistic, focusing on everything from technical factors to content quality and engagement. We ensure each page aligns with your target audience’s search intent, so visitors find exactly what they’re looking for.
Through regular audits and updates, we keep your on-page SEO strategy current and competitive, adapting to both industry trends and search engine algorithm updates. This comprehensive approach ensures that every page on your site is optimised to attract, engage, and convert visitors into valuable leads.
Off-Page SEO
Off-page SEO extends beyond your website to build your brand's authority and trustworthiness across the web.
Effective off-page SEO is about more than just link-building; it's about building relationships and a strong online reputation. By leveraging partnerships with reputable publishers and guest blogs, we boost your visibility and credibility in front of your target audience.
We also monitor your backlink profile to ensure all links align with Google’s quality standards, protecting your site from any penalties. Through our off-page efforts, we build a robust external presence that complements your on-page SEO, helping your site to rank higher and reach the right audience.
Technical SEO
Technical SEO is the backbone of any successful website, ensuring your site is built for both users and search engines. Our technical SEO process includes optimising site speed, ensuring mobile-friendliness, and securing your site with HTTPS, all of which contribute to a better user experience and improved rankings.
Thorough, regular technical audits ensure we identify and address issues that could be preventing search engines from fully indexing your site, enabling you to reach your ranking potential.
We also focus on structured data, XML sitemaps, and fixing crawl errors to enhance your site’s visibility and accessibility. Technical SEO is not a one-time fix; it requires regular maintenance to keep your site performing optimally as technologies and search algorithms evolve. Our team continually monitors your site’s health, implementing technical improvements to ensure that it meets the latest SEO standards and provides a seamless experience for users across all devices.
High-Quality Link Building
Link building is an often unsung hero of SEO. We prioritise quality over quantity when acquiring links to enhance your site’s authority and rankings. Our link-building strategy focuses on securing backlinks from credible, industry-relevant websites through guest blogging, digital PR, and high-authority directory listings.
Each link we acquire acts as a vote of confidence in your site, signalling to search engines that your content is valuable and trustworthy, which positively impacts your ranking potential.
Our approach to link building also includes a strong emphasis on relationship-building with publishers, editors, and influencers in your niche. We secure placements by fostering genuine connections that not only improve your SEO but also drive referral traffic from engaged and relevant audiences.
We strictly adhere to white-hat techniques, ensuring your backlink profile remains healthy and compliant with Google’s guidelines. This focus on quality, relevance, and ethical practices makes our link-building strategy a long-term asset to your SEO efforts.
Why Choose Angelfish for SEO Services?
When it comes to SEO, you need a strategic partner who understands your industry, aligns with your goals, and delivers measurable results.
That’s where Angelfish Marketing shines.
We're proud of our proven track record across B2B sectors like recruitment, technology, SaaS, and finance. Our clients experience game-changing improvements in online visibility, leads, and conversions.
Just take a look at how many clients we've helped over the years achieve their marketing goals!
We don’t believe in cookie-cutter solutions because no two businesses are the same. Every engagement starts with an in-depth analysis of your industry, competitors, and target audience. From there, we create a custom SEO strategy to position your business for success. We dig into persona development, SERP analysis, and topic clustering, ensuring your content and website structure are primed for visibility and engagement.
Our team consists of seasoned SEO professionals who understand search algorithms deeply and are passionate about the power of great content and technical SEO. By blending advanced techniques with AI-supported content and insights from real human experts, we drive the kind of ROI that truly matters.
As HubSpot Diamond Partners, we add an additional layer of expertise with high-level CRM integration, allowing you to see the impact of SEO on every stage of the customer journey.
Transparency is at the core of what we do. With us, you’ll always be in the loop through regular, clear reporting that provides insights into the results we’re achieving, whether it’s an increase in rankings, organic sessions, or conversions. Our aim is to give you data you can trust and a clear picture of how SEO contributes to your bottom line.
We’re not just here to get you to page one (although we certainly want to do that too!) - we’re here to grow with you. Our approach is collaborative, innovative, and aligned with the latest in SEO and content marketing trends. We pride ourselves on being approachable and supportive, providing expert insights that are clear, actionable, and genuinely helpful.
Choose Angelfish to experience results-driven SEO with a partner who is as invested in your success as you are. Let’s transform your online presence together. Reach out today to discover how we can help you achieve your business goals with expert SEO solutions.
Book your free SEO audit today
Not sure why your website isn’t ranking or what’s holding back your online visibility? Curious about what’s working well and where you could improve? Our free SEO audit is the perfect place to start.
During this in-depth review, we’ll examine the key elements that impact your SEO performance, including your website’s technical structure, content relevance, and link authority. We’ll deep-dive into your rankings, website, and other SEO metrics to uncover any barriers that might be stopping you from reaching the top.
The audit includes:
- A comprehensive look at your on-page and off-page SEO to give you a complete picture of how well your site is currently optimised.
- A review of your local listings, keyword rankings, and competitor benchmarks to help you understand exactly where you stand in your industry.
- An analysis of the user experience elements on your website, such as site navigation and mobile friendliness, to make sure you're capturing traffic no matter where it comes from.
- A list of actionable insights and suggested next steps to help you get to where you need to be.
Whether it’s missing keywords, outdated content, or technical issues like broken links or sluggish page speeds, our audit will pinpoint precisely what needs to be addressed to elevate your SEO game.
You’ll walk away with a clear understanding of your SEO strengths and areas for improvement, as well as guidance on how to move forward with a strategic plan to boost your rankings, drive more qualified traffic, and increase conversions.
This audit is designed to give you real value, whether you’re already investing in SEO or just beginning to explore its potential.
Ready to take control of your SEO and see what’s possible? Book your free SEO audit with us today and let’s start building your path to online success.
Frequently Asked Questions
The time it takes for SEO to deliver results can vary significantly based on several factors, including the competitiveness of your industry, the quality of your website, and the strategies implemented.
Generally, you can expect to start seeing measurable results within three to six months. These initial results may be modest, and achieving substantial improvements in rankings and traffic often takes six to twelve months or even longer for highly competitive keywords.
Here at Angelfish, we’ve achieved fantastic results for our clients in as little as sixty days – see for yourself here! We’ll consistently monitor and report your results, so we can
SEO is a long-term strategy rather than a quick fix, as search engines need time to assess and index your content, analyse your site’s trustworthiness, and observe user behaviour. To accelerate the process, it’s essential to ensure your website has a strong technical foundation, target keywords are chosen strategically, and a consistent content and link-building strategy is in place. Regular monitoring, adjustments, and quality content creation are also critical for achieving and maintaining rankings over time.
If your website isn’t ranking, several factors could be contributing to the issue. First, technical SEO issues such as slow page loading times, mobile incompatibility, or poor site architecture can have a negative impact on rankings. Search engines prioritise fast, user-friendly websites, so it’s crucial to address any technical obstacles that could hinder your website’s performance.
Another common cause is a lack of quality content. Search engines tend to rank websites higher when they provide valuable, relevant, and well-optimised content. If your website content fails to meet user needs or isn’t targeting the right keywords, it’s unlikely to perform well in search rankings. Consistently publishing high-quality, in-depth content that caters to user intent is essential for improving visibility.
Additionally, a weak or non-existent backlink profile can be a barrier. Backlinks from reputable websites signal authority to search engines, and without them, ranking becomes more challenging, particularly in competitive sectors. Building a robust backlink profile through content promotion and outreach can significantly improve your chances of ranking well.
Improper keyword targeting is another factor that can impede ranking. If your keywords are overly broad, highly competitive, or irrelevant to your audience, it will be difficult to achieve strong rankings. Conducting thorough keyword research to select terms that are both relevant and realistic for your business goals is crucial to success.
Finally, if your website is new or has recently undergone changes like a redesign or migration, rankings may be temporarily affected. New websites may take time for search engines to fully crawl and index, while significant updates often require search engines to re-evaluate the site, which can lead to short-term fluctuations in rankings.
Conducting a comprehensive SEO audit can help identify these potential issues and allow you to develop a targeted strategy to improve your site’s performance and search visibility.
On-page SEO and off-page SEO are two essential, complementary aspects of an effective SEO strategy. On-page SEO involves optimising elements directly on your website to enhance search engine rankings and deliver a positive user experience.
Key factors in on-page SEO include the quality and relevance of your content—creating informative, high-quality content that meets user intent and includes relevant keywords is foundational. Meta tags and headers, like title tags and H1, H2, and H3 headers, help search engines understand the structure and focus of your content, while clear, descriptive URLs contribute to clarity for both search engines and users.
Internal linking improves navigation and helps search engines discover new content, while mobile optimisation and fast page speeds are essential as they impact both user experience and SEO rankings.
In contrast, off-page SEO focuses on actions taken outside of your website to influence rankings, with link building being the most significant factor. Earning backlinks from reputable websites can boost your site’s authority and ranking potential.
Off-page SEO also includes social media marketing, which indirectly supports SEO by increasing brand visibility and driving traffic that can lead to valuable links. Additionally, influencer outreach, guest blogging, and positive brand mentions or reviews contribute to trust and authority, further enhancing SEO. A balanced combination of on-page and off-page SEO ensures your website not only delivers value to users but also earns recognition from reputable sources, both of which are essential for successful SEO.
While there’s no one-size-fits-all answer to how much content is needed for SEO, search engines generally favour websites that publish high-quality, valuable content on a regular basis. Our answer would be: as much as possible!
The ideal amount of content depends on factors like your industry, target keywords, and competition, but there are several best practices to keep in mind. Posting regular blog updates helps maintain website relevance and boosts the chances of ranking for various keywords. Ideally, aim to publish at least one high-quality blog post per week that genuinely benefits your audience. More content is good, but it has to be relevant and readable to stand any chance of ranking.
In-depth content pages for core topics also perform well in SEO, as long-form content (typically over 1,000 words) allows you to cover a topic comprehensively. By creating pillar pages or detailed guides on your primary services or themes, you can rank for competitive terms and provide valuable resources for your audience.
Optimising existing content is another powerful approach; updating and enhancing older content can significantly impact SEO, so regular reviews of past posts are essential to keep them relevant and fully optimised.
To further build authority on key topics, consider organising content into topic clusters. This strategy involves one main “pillar” page supported by “cluster” content that delves into subtopics, linking back to the pillar page to improve relevance and internal linking.
Ultimately, focus on quality over quantity—well-researched, relevant content that meets user intent will be more effective than simply increasing volume.
Link building is one of the most critical elements of a successful SEO strategy - and one you may not have heard much about.
Backlinks serve as votes of confidence, signalling to search engines that other reputable sites see your content as valuable and trustworthy. This boost in authority is essential for achieving higher search rankings, and without quality backlinks, it can be challenging to rank well, especially in competitive niches.
The effectiveness of link building relies not on sheer quantity but on the quality of the links themselves. Links from reputable websites lend your site authority, helping it rank higher and boosting its credibility. High-quality links from authoritative domains carry far more weight than a large number of links from low-quality sites.
Beyond SEO improvements, backlinks also drive referral traffic from the linking site to yours, enhancing visibility and potentially generating leads or conversions. Links are valuable for indexing as well; they assist search engines in discovering new content on your site. When a reputable site links to yours, search engines are more likely to prioritise crawling and indexing your content.
In competitive industries, quality backlinks provide a significant edge. By establishing relationships with reputable sites and consistently creating valuable content that earns natural links, you enhance your chances of outperforming competitors. Building a strong backlink profile demands time and effort but pays off by increasing authority, visibility, and traffic to your site.