Meet Your PPC Powerhouse
Powerful, Results-Focused PPC Campaigns from Angelfish
Increase Your Lead Generation with PPC
Pay-per-click (PPC) is an incredibly powerful digital marketing strategy in which you pay each time a user clicks on one of your ads.
Unlike traditional marketing methods, an effective PPC strategy enables you to place ads in front of a highly targeted audience, so you can boost brand awareness, stand out from the competition, and drive high-quality leads - and when it’s done right, it’s also incredibly cost-effective.
Basically, if you’re not leveraging PPC, you’re missing out big time.
Why use PPC?
PPC can help you attract new customers and grow your business by making your brand visible to specific audiences and directing them to high-value pages.
The more traffic your site gets, the more likely it is to rank organically, and PPC ads are perfect for those who want to bring their website to the forefront of their customers’ minds to quickly generate more website visitors.
Your tailored ads will appear when users search for specific keywords relating to your business or service, which means your content is reaching those who are actively seeking a solution - therefore maximising your chances of converting clicks into customers. And who doesn’t like that?
With PPC, you pay a fee to Google every time someone clicks on your advert which varies depending on the competitiveness of the keyword you want to rank for.
Essentially, it’s a way of buying visits to your site rather than earning them organically - but when done right (and with the help of an expert B2B PPC agency), it’s a super-efficient way to boost your online presence.
Effective Targeting: PPC ads allow for super-effective targeting, which means you can easily reach specific audiences based on specific targeting.
Fast Results: PPC also drives incredibly fast results. In fact, you can start driving traffic the day you start your campaign, as opposed to SEO, which can take months to deliver results.
Cost Effective: You also have control over the budget because you can decide how much you want to spend in advance - and because you only pay when someone clicks on your ad.
Easy to Monitor: PPC is also really easy to measure and track. Thanks to the amount of data and analysis PPC provides, it’s easy to understand how well your ads are performing.
Our PPC Services
As a proactive PPC partner, at Angelfish, we know the PPC market inside out and back to front.
We’ll help you build profitable campaigns from the ground up - and you can always count on us to provide the best value for money, no matter how big or small your budget.
Competitor Analysis
We’ll start by diving deep into your industry and analysing your competition. This provides us with valuable insights such as the keywords your competitors are targeting, what messages they are using, and what they are doing right (and wrong). Armed with this info, we can then identify opportunities and start crafting your PPC strategy.
Audience Definition
If your PPC is going to work hard for you, you need to make sure you are targeting the right people. That’s why here at Angelfish, we’ll take the time to really get to know your business and your industry so we can identify the demographics of the people you want to reach, including age, gender, location, interests, and more.
Keyword Research
Keyword research is essential to effective PPC campaigns. By conducting in-depth keyword research, we will help you to understand and identify the terms and phrases your target audience is searching for so you can include them in your ad copy and website content.
Content Creation
If you want to grab your audience’s attention, you need to craft compelling and relevant copy. You’ll also need to create engaging, fully-optimised landing pages that your audience will be directed to if you’re going to convert them to customers. At Angelfish, our team are pros at creating copy that drives action.
Campaign Setup
Setting up PPC campaigns can be daunting and involves configuring ad platforms like Google Ads, selecting keywords, creating ad groups, and establishing campaign objectives. Don’t worry - we’ll take control of the entire campaign setup and make sure your ads get up and running effectively.
Our Process
With years of experience creating compelling PPC B2B campaigns, we’ve got a carefully honed formula which we know will drive the performance you need. So, if you want to maximise your results, here’s how we’ll do it:
Goal Setting
Establishing your goals is the most important step and provides the basis of your PPC, which is why we’ll always kick things off with an in-depth consultation to get to know you and your business.By determining what you want to achieve with your PPC campaign, whether that’s increasing web traffic, driving online sales, or generating leads, we’ll be able to help you lay the groundwork for a powerful and effective campaign.
Research and Strategy Development
After we complete goal setting, we’ll then conduct keyword and competitor research to help us craft a customised PPC plan.From researching which keywords you want to target to identifying negative keywords you don’t want to rank for to deciding what platforms you want to advertise on and setting your budget, we’ll devise a clever, well-thought-out strategy designed to deliver results.
Execution and Implementation
Next, we’ll begin to execute your campaign. As well as taking care of the setup and the ongoing management of your ads, we’ll also continue to test new ideas and different targeting options to ensure we drive results.Not only that, but we’ll also constantly monitor your campaign’s progress and track key metrics so we can find the best ways to get results for your campaign.
Reporting and Analysis
We’ll also provide detailed reports on the performance of your PPC campaign, highlighting key metrics to determine whether your ads are hitting the mark.From cost per click to cost per acquisition, we’ll analyse the data closely and tweak your strategy accordingly to ensure you get the most out of your budget. From trying different ad formats and adjusting bidding strategies to experimenting with different targeting options, rest assured that we’ll ensure your campaigns work hard for you.
Ready to power up your PPC?
As a dedicated B2B PPC agency, our expert team has years of experience delivering effective PPC campaigns for our B2B clients.
At Angelfish, we understand that every company is different, which is why we’ll take the time to really get to know you so we can create tailor-made PPC strategies that meet your needs.
To find out more about how we can help, why not book in for our PPC audit?
Book your audit today and get:
- A detailed review of your current PPC
- Insight on where you are wasting your budget
- An unbiased opinion on the next steps from our PPC experts
And best of all, it’s on us! Ready to get the most out of your PPC? Book your complimentary audit today.
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