LinkedIn Ads and B2B Marketing: Match Made In Heaven.  

The Power of LinkedIn for B2B Companies is Unrivalled. 

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Why Do I Need LinkedIn Advertising?

Effective B2B marketing is hard to get just right. With budget constraints, creative demands, and numerous channels fighting for attention, there’s lots to think about when creating a B2B marketing strategy. 

But B2B advertising on LinkedIn can provide a way for you to effectively target your audience, increase your reach, and boost ROI.  

With 930 million members, LinkedIn is a leader in B2B digital advertising. What’s more, out of those members, four out of five have the power to influence business decisions - and these B2B VIPs also have 2x the buying power of typical online audiences.  

So, if you want to make sure your messaging is seen by the right people and ensure your business stands out in a crowded marketplace, look no further than LinkedIn Ads to help you achieve your business goals. 

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Powerful LinkedIn Advertising for B2B Businesses

LinkedIn Advertising has more than quintupled in the last five years. But what is it that makes B2B advertising on LinkedIn so great? 

Well, it goes further than other paid social methods. Instead of just targeting your audience by generic categories such as interests, age, and gender, LinkedIn allows you to go deeper and target by job title, industry, company size, and more.  

In fact, there are over 20 different audience attributes and targeting categories you can select from, including job seniority and skills. This customised targeting means you can reach 180 million senior level influencers, 63 million decision makers, and 10 million C-level executives.  

From advanced targeting and segmentation tools that set the stage for a streamlined and effective marketing strategy to dynamic visual reporting, LinkedIn Ads delivers greater engagement, more conversions for your B2B company.  

So, if you want to get the most out of social for your B2B company, you need to grasp the power of LinkedIn Advertising.  

Journey-Based LinkedIn Advertising 

We’ve been helping B2B companies nail their marketing for years - so if it’s B2B LinkedIn expertise you’re looking for, you’ve come to the right place.  

Here at Angelfish, we see your paid LinkedIn activity as a way to advertise and engage with your audience at every stage of their journey. From awareness to consideration through to conversion, we’ll tweak your strategy to meet the unique needs of your audience wherever they are on their journey.   

You can’t nail your journey-based advertising if you don't understand your audience. That’s why our bespoke LinkedIn Advertising for B2B companies utilises the inbound marketing methodology to create campaigns for your buyers wherever they are in their journey: 

  • Create traffic adverts to capture the attention of your desired audience 
  • Use compelling conversion ads to promote gated content  
  • Build your database and nurture relationships with potential clients 
  • Drive measurable results and get ahead of the competition. 

Journey-Based Advertising

 


How We Do It  

We’ll kick things off by getting to know your business and what makes you tick with our bespoke growth-plan sessions. These in-depth workshops allow us to truly understand your business and your goals through persona creation, keyword research, competitor analysis, and more.  

We’ll then use all that info to define your target audience, determine your campaign objectives, and develop a bespoke, journey-based targeting strategy that’s tailored to your needs. We’ll even help you design your ads and craft clever copy to ensure they get noticed for all the right reasons, too.  

And that’s not all. We’ll also test, observe, and measure the impact of your ads every step of the way so you find what resonates most with your audience. Oh, and we’ll amend your ads as needed, too, so you can optimise your messaging, maximise engagement, and target your most valuable audiences.  

Want to learn more about how to embrace the power of LinkedIn for B2B companies? Contact our team today to find out more about how we can help you get the most out of your marketing with LinkedIn Ads. 

Unbeatable B2B Marketing Knowledge

Here at Angelfish, we’re all about lasting relationships. That’s not saying we won’t generate quick wins for you too, but we’re in it for the long haul.  

That’s why we will work together with you as an extension of your team, continuously optimising your campaigns and making improvements as we go to ensure you reach your goals.   

Proven Track Record 

Hundreds of happy clients, thousands of powerful paid social campaigns, one terrific team. 

Data-Driven Strategies 

Guesswork alone doesn’t cut it, and gut instinct isn’t enough. That’s why we use data to inform everything we do. 

Paid Social Pros 

From razor-sharp targeting to engaging, clever content, our team has got the know-how to draw your audience in. 

Powerful Partnership 

With unbeatable B2B marketing knowledge, you definitely want our paid social superstars on your team.   

Our Credentials

If you want to boost your B2B marketing, we've got all the elements you need:

 

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Ready To Get The Most Out Of Your Ads?

Did you know that 66% of budgets are wasted through misallocation? If you want your ads to be seen by the right people and achieve the best possible results, book your LinkedIn audit today to find out how your ads stack up against the rest.   

Book your FREE audit today and get:  

  • Detailed target audience analysis 
  • An in-depth review of your current ads 
  • Missed opportunities and budget-wasting insight 
  • An unbiased, expert perspective

 

Free LinkedIn Audit