B2B SEO Agency

B2B SEO Is Complicated

Welcome to Angelfish, the B2B SEO agency designed for Heads of Marketing, CMOs, and Marketing Managers navigating the complex currents of B2B business.

At Angelfish, we're experts at recognising the unique challenges faced by those at the helm of marketing operations. Marketing teams are constantly faced with the mission of staying aligned strategically, delivering measurable results and outperforming their competition. We're here to lighten your load, increase your visibility online, and turn your web traffic into a robust sales pipeline.

Our expert team specialises in aiding marketing leaders to unlock extraordinary results from SEO. We understand the intricacies of B2B markets, the specifics of industry jargon, and the crucial role of precision-targeted content in generating not just traffic, but the right kind of traffic.

Our process involves investing time in understanding your specific marketing objectives, service positioning, and target personas. This deep-dive approach ensures we align our efforts with your strategic direction, enabling us to craft SEO strategies that fit your needs and drive your business forward.

In the vast sea of digital marketing, Angelfish is your strategic, tailored SEO solution.

Together, we'll chart a course for your online success.

Why Choose Angelfish Marketing?

B2B Specialisation We navigate the complex waters of B2B marketing by understanding the long sales cycles, niche markets, and intricate buying processes. We design proven strategies that attract visitors, and nurture them into valuable long-term clients.
Expertise Our team comprises seasoned SEO experts, content creators, web developers, and digital marketing strategists. We stay ahead of the curve, constantly updating our techniques with the latest SEO trends and Google algorithm shifts.
Proven Process We ensure better results through our tried-and-tested process. By exploring your unique objectives and target personas, we lay a strong foundation for all SEO efforts, translating our depth of understanding into measurable success.
Transparent Communication At Angelfish, we maintain clear and consistent communication with our clients. By providing regular updates on our strategies and progress, we ensure you're never in the dark about our work.
Flexible Packages We understand every business is unique, and we cater to a diverse range of business needs and budgets.

Whether you're at the helm of a growing start-up's marketing or managing a well-established corporation's marketing strategy, we guarantee to have solutions that perfectly fit your requirements.

B2B Tech Business

Angelfish Marketing's Transformational SEO Strategy for a B2B Tech Business

Overview

In the increasingly digitalised B2B landscape, tech businesses must optimise their online visibility to stand out. Angelfish Marketing, a premier B2B SEO agency, showcased its proficiency in addressing this challenge, delivering astounding results for a client in the technology sector. The client, focused on transforming their customer's digital infrastructure, benefitted from our comprehensive and data-driven Inbound SEO strategy. In a single year, our approach resulted in a 118% increase in search rankings and a remarkable 227% rise in organic traffic.

The Process

Our strategy is customised for each client, aligning with their unique needs and industry dynamics. The methodology we followed for this tech client included:

Persona Review We dove deep into understanding the client's target audience, their needs, preferences, and their behaviour online.
SERPs Analysis Our team analysed the search engine results pages (SERPs) to identify opportunities within the technology sector and understand the competition.
Competitor Asset Review We meticulously studied the strategies of competitors in the tech space, enabling us to craft a superior SEO plan.
Market-Beating Pillar Page We created a compelling pillar page, offering exhaustive information about digital infrastructure, the client's core topic.
High-Quality Blog Creation We developed engaging blog posts revolving around digital infrastructure transformation to drive targeted traffic and build domain authority.
Optimisation We optimised the pillar page and blog posts to maximise visibility on search engines, adhering to the nuances of the tech industry.
Internal Linking & Topic Clusters A structured internal linking system and topic cluster were set up to improve site navigation and boost SEO.
Conversion Optimisation We integrated advanced tools to optimise the client's conversion rates, transforming site visitors into potential leads and customers.
Reporting & Analysis By continuously monitoring and analysing the SEO strategy, we ensured its effectiveness and adapted to changing market conditions.
Link Building A robust link building strategy was implemented to elevate the client's site authority and improve rankings within the tech sector.

Conclusion

Angelfish Marketing's approach showcased the transformative power of strategic SEO for a tech business's digital presence. Our commitment to understanding the client's audience, conducting meticulous competition analysis, and continuously optimising strategies, combined with our unrivalled expertise in B2B SEO, led to an unprecedented surge in search rankings and organic traffic. This case study underscores our role not just as an agency, but as a strategic partner championing our clients' growth and success in the digital world.

As a leader in B2B marketing, you understand the importance of being visible to the right audience at the right time. Don't let the complexities of SEO hold you back from reaching your full online potential.

Your journey to mastering SEO and boosting your business's online presence begins here. Don't miss this opportunity to learn from the Angelfish experts.

afm-ai-seo-strategy-session-2026-green-competitors 1_CTA

Search: Unveiling Our Comprehensive Search Plan

Situational Analysis & Recommendations

We kick-start the process by conducting a thorough analysis of your current SEO situation. This allows us to understand what's working, what's not, and what can be improved.

Competitor X-ray

Knowledge is power, and understanding your competition is essential. Our Competitor X-ray uncovers your competitors' strengths and weaknesses, providing valuable insights.

DIY Persona Creation Tool

To succeed in SEO, you need to understand your audience. Our unique Persona Creation Tool enables you to delve into your target demographics, behaviours, needs, and goals.

Keyword Research

We conduct extensive keyword research to uncover terms your target audience uses when searching for your services, providing a basis for all your SEO activities.

Content Strategy

Central to our search plan is the creation of a potent content strategy. This outlines what kind of content you need to produce, who it is for, and how it will be shared.

Topic Cluster Creation

To position you as an authority in your field, we help create clusters of content centred around the key topics that matter to your audience.

SEO Audit

Our comprehensive SEO audit evaluates the technical aspects of your website that affect your search engine rankings. From metadata to site speed, we leave no stone unturned.

On-Page & Off-Page SEO Plan

We create a detailed plan for both on-page SEO (content, meta tags) and off-page SEO (backlinks, social signals) to improve your site's reputation and visibility.

Goal Setting & Funnel Analysis

We work closely with you to set measurable, attainable SEO goals and perform a detailed funnel analysis review to identify bottlenecks and opportunities.

Strategy & Planning Workshop

Our search plan concludes with a one-hour online strategy and planning workshop to align our SEO plan with your overall marketing strategy.

116% Ranking Increase Along with this, some core page one rankings have made their organic search channel the highest lead generating digital marketing source.

Sectors We Serve with Our B2B SEO Services

Technology

Helping tech companies navigate the fast-paced digital landscape.

Software as a Service

(SaaS)Supporting SaaS businesses in standing out in a crowded market.

Recruitment

Assisting recruitment agencies in attracting quality clients and candidates.

Human Resources (HR)

Increasing the visibility and reach of HR firms, making them a top choice for businesses seeking HR solutions.

Professional Services

Bolstering the online presence of professional services providers such as legal and accounting firms.

Financial Services

Helping financial firms to reach the businesses in need of their services.

Education and Training

Amplifying the reach of educational institutions and training providers to businesses seeking professional development.

Healthcare

Building the online reputation of healthcare providers among professional customers like clinics and hospitals.

Manufacturing

Enhancing the online visibility of manufacturers to potential clients and distributors.

55% Ranking Increase Just 8 months later, our client's rankings have seen a dramatic increase of 55% in search engine rankings. Due to our planning process, they have also seen an increase in rankings for terms that are most relevant for their agency business.

Client Success Stories

Technology Client

We started with our technology client back in October 2022 after completing an initial Search Plan. Our client had 510 search rankings at the time, and many were not relevant to the products or persona types they ideally needed to target to facilitate growth.

We started with our client in October 2022 by creating a Search Plan to help them increase their visibility. This was no mean feat; their niche was highly competitive.Our Search Plan enabled us to understand their products, their persona targets and key objectives for the business. From this we created a content strategy, topic cluster map, link building targets, and technical plan.

— Media Client

B2B Charity Agency

Our client, a B2B company focusing on the charity sector, came to us, they needed support with their SEO to increase visibility and start to rank amongst their key competitors in the space.We started in May 2021 after completing a Search Plan programme and since this time our client has seen a huge 116% increase in search engine rankings.

Commercial Director

"In 4 months working with Angelfish, they have helped deliver 11x visitors through organic traffic, and a 72% increase in sales qualified leads that has led to multiple new business wins. They bring great ideas, but most importantly remove the marketing fluff through clinical inbound and overall digital marketing execution."

Marketing Manager

"We're already reaping the rewards after just a few months with increased traffic and leads too. We also have better connections with our industry thanks to our new, helpful content style - a real testimony to the inbound methodology that Angelfish teach so well."

Frequently Asked Questions

What is B2B SEO?

B2B (Business-to-Business) SEO is the practice of optimising a company's online presence to improve its visibility on search engines, specifically targeting other businesses. This involves the use of strategic keywords, high-quality content, and robust website architecture, amongst other techniques. B2B SEO often involves longer sales cycles and targets decision-makers within businesses.

What is a B2B SEO Agency?

A B2B SEO agency specialises in helping businesses improve their online visibility and rankings with other businesses. This involves a deep understanding of the business' objectives, the complex B2B market, and the development of strategies that target key decision-makers within other companies.

Does SEO work for B2B?

Absolutely. As most B2B relationships start with a search engine query, SEO is crucial for B2B businesses. With a solid SEO strategy, a B2B business can improve its visibility, generate quality leads, and increase conversions. It's about attracting the right audience, providing value, and building trust.

What is the difference between B2B SEO and B2C SEO?

B2B SEO and B2C (Business-to-Consumer) SEO both aim to improve a website's visibility on search engines. However, they target different audiences with different behaviours. B2B SEO often involves longer sales cycles, a smaller target audience, and higher average transaction values. B2B content also tends to be more information-dense and professional in tone, as it needs to speak to multiple decision-makers within a business.

What should I expect from my B2B SEO agency?

A good B2B SEO agency should provide a comprehensive SEO strategy tailored to your business needs, regular reporting on your SEO performance, and continuous optimisation efforts. They should be able to produce high-quality, relevant content, conduct thorough keyword research, and effectively optimise your website. Above all, they should communicate clearly and collaborate closely with you.

My B2B content needs are complex, can Angelfish produce my B2B content?

Yes, Angelfish can handle complex B2B content requirements. We have a team of experienced writers and SEO specialists who are skilled at translating complex topics into engaging, SEO-friendly content. We understand the nuances of B2B industries and are adept at creating content that speaks to your unique audience and supports your business objectives.

How much will B2B SEO cost?

The cost of B2B SEO can vary widely, depending on the size of your business, the competitive landscape, your specific goals, and the scope of services provided. At Angelfish, we offer tailored SEO packages to meet the unique needs and budgets of each client. We believe in transparent pricing and delivering value at every price point. Packages start at £1,995.00 per month but we will help to assess your niche to enable us to provide a tailored plan and budget to help you achieve your objectives.

How long does it take to see results from B2B SEO?

SEO is a strategic, long-term investment. While some changes may result in immediate improvements, most significant results are usually seen within six months to a year of consistent, comprehensive SEO work. It's worth noting that SEO involves ongoing optimisation and refinement based on analytical insights and shifts in the marketplace.

What's involved in an SEO audit?

An SEO audit is a thorough evaluation of your website's visibility in search engines. It includes analysing technical SEO factors like site speed and security, on-page SEO factors like keywords and content, and off-page factors like backlinks. At Angelfish, we provide a detailed report with actionable recommendations based on the audit findings.

How do you measure SEO success?

At Angelfish, we use several key performance indicators (KPIs) to measure SEO success. These include organic traffic, keyword rankings, click-through rates, and conversion rates. We believe that SEO success is not just about driving traffic but also about attracting the right audience that converts and contributes to business growth.