37% of consumers find purchase inspiration through social media

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There are an estimated 2.65 billion social media users in the world

…and with social media now accounting for a quarter of internet usage, there’s no question that businesses should be taking advantage of these platforms to attract potential customers. However, with an astounding 97% of marketers using social media to reach their target audiences, organic reach is struggling to achieve the results businesses are looking for more and more.

So, how can you ensure that your brand gets heard above all the noise?

Paid Social

Paid Social goes beyond traditional social media business pages and profiles (including Facebook, LinkedIn, Twitter and Instagram) by using a range of demographic tools to display sponsored adverts and content in your target audience’s feeds. Consumers now spend more than five hours a day on their smartphones, so Paid Social media campaigns offer the perfect opportunity to get your products and services seen by the people you want to see them. What’s more, the option to add in calls to action provides an excellent means of driving your target audience to your website.

At Angelfish, we’ll help you to implement Paid Social as an impactful tool in your inbound marketing arsenal, ensuring that you’re only using the social media channels that will provide the best foundation for your Paid Social media campaigns and adverts. Two-thirds of social media users are able to recall a specific brand they have seen advertised on their phones over the last week or so, so our content experts will also be on hand to create memorable and enticing ads and content that will be irresistible to your target audience to click on!

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