59% OF MARKETERS
THINK INBOUND MARKETING
PRODUCES HIGHER QUALITY
SALES LEADS
We’ve gone all in on inbound – and it’s time you did too.
Why Do I Need Inbound Marketing Services?
In today’s fast-paced world, it’s becoming harder and harder for businesses to be heard. Basically, the way people buy is changing. Nowadays, if someone is looking for a service or a solution to a problem, they will research their options online long before they talk to anyone about it. In fact, customers today progress more than 70% of the way through the decision process before they even begin to engage with a salesperson.
Think about it: when you’re buying anything, the first thing you do is open a browser and start looking at your options – and your prospects are exactly the same. The days of cold calling, direct mails and print ads are numbered, which means that traditional marketing methods are on the decline. In fact, just 18% of marketers say that outbound provides them with the high-quality leads they need.
SETTING SAIL FOR A 59% INCREASE IN LEADS
Flying Fish came to Angelfish to help them overhaul their digital presence, their marketing technology and ultimately increase their sales and ROI.
We first installed HubSpot and provided set up Onboarding, data management and a training programme. Our next step was to produce an Inbound Marketing Growth Plan to chart their path to growth.
“Angelfish Marketing... found them to be incredibly helpful and took the time to understand our business and helping with how to get the most out of the software.”
WHAT IS INBOUND MARKETING?
Inbound marketing is all about nurturing relationships over time, so you can continue to delight your prospects wherever they are in the sales cycle.
Attract
Get the right kind of traffic. By developing buyer personas you can begin to understand exactly who your ideal customers are and start attracting them to your website through tailored, targeted content.
Convert
Start converting visitors into leads by getting their contact information. Offer something of educational value such as an eBook or whitepaper using forms and calls to action.
Close
Nurture interest by providing regular and relevant information. Use CRM systems, targeted emails, workflows, and marketing automation to tailor your marketing and tweak your content.
Delight
Continue to deliver fantastic content to your customers so you can keep delighting them until they become enthusiastic champions and loyal brand advocates.
HOW CAN WE HELP?
Angelfish offer inbound marketing services designed to help you take your marketing to the next level. We’re a specialist inbound consultancy and a Diamond HubSpot Partner, so trust us when we say there’s nothing we don’t know about inbound.
Website Optimisation
Creating beautiful, innovative and bespoke websites that go the extra mile to generate leads.
Consumer Insight
Helping you understand your customers and provide unique insights into their buying behaviour.
Paid Search
Design bespoke PPC campaigns to promote your business online and bring in high quality traffic.
Content Marketing
Creating and sharing valuable content that appeals to your audience and attracts them to your brand.
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and Consultation
Just 16% of marketers say traditional marketing methods provide high-quality leads. It’s time to switch to inbound.