Angelfish Marketing: Your SEO Agency in Cheltenham
We know what search engines want – and we know what your ideal customers are looking for. Let us put you in front of them both.
With over a decade of experience in the B2B SEO space, Angelfish Marketing is the premier choice for companies looking to increase their visibility on search engines and grow their business.
Want to know how? Keep reading...
SEO Defined
SEO stands for search engine optimisation, and is the process of ensuring webpages and content are structured so that search engines like Google rank them highly.
The higher you rank, the more visitors you get – over 25% of people click on the first result that Google puts in front of them.
Our job is to ensure that it’s you.
The more visible content you have on search engines used by billions of people around the globe, the more chance you have of finding your ideal customers with targeted keywords and strong content.
You might have heard of other ways to do this - which leads to the question...
Why Choose SEO?
One of the main questions we encounter is: why SEO?
Whereas other marketing methods are flashier, SEO is a long game, requiring more content and a bit more time to gather momentum.
But once you have it, it never goes out of date. A strong SEO strategy keeps generating leads for years to come, forming an essential cornerstone of any digital marketing strategy.
Generally, audiences view brands with a strong presence on search engines as reliable and trustworthy. Organic search results (those that appear naturally on the first page of search engines) have a higher click through rate than paid ads – and can be more cost effective than ads, too.
Plus, with SEO, you can target your buyers at each stage of their journey through a solid keyword strategy (more on that later). Whether people are starting out on their journey or are ready to make a decision, you can help guide them through the process and turn them into loyal customers through SEO.
Don’t believe us? Check out how we helped to grow a boutique recruitment agency in just ninety days.
Our SEO Approach
As a bespoke Cheltenham SEO agency, our approach focuses on each element of SEO to bring them together to drive results for your business.
Technical SEO
To make sure search engines can find your site, we employ technical SEO practices such as canonicalisation, adding internal links, and checking indexing to make sure there’s nothing blocking your site from being found.
Not sure where to start with your technical SEO? No problem – our team will conduct a full audit and plan out where to start.
On-Page SEO
On-page SEO is all about (you guessed it) everything on a webpage. Meta tags, URL structure, and header tags all count as on-page SEO. We’ll audit your site and look at where your on-page SEO could be improved.
Off-Page SEO
Off-page SEO includes tactics such as using social media to boost traffic and brand awareness, as well as utilising tools such as your Google Business Profile to share articles and garner reviews.
Keyword Research
SEO is all about making sure your website appears for the right keywords. We kick off our SEO programmes with in-depth keyword research, checking what you are currently ranking for and where the gaps are.
Our focus is on gaining new rankings and pushing your existing ones even higher so your ideal audience can find you on their first try – no more struggling on the second page of Google.
Data-Driven Reporting
Every month, you’ll receive a detailed report on your SEO and its performance. We’ll highlight wins, areas to work on, and any suggestions on what we want to tackle next. At every stage possible, we’ll let you know your return on investment so you can rest assured that your SEO programme works.
SEO-Focused Content
Our bespoke content services are designed to drive engagement with your audience, whether that’s via consistent blogging, new website or service pages, or in-depth eBooks.
Taking carefully selected keywords, we will build a content plan to put in place targeting exactly what your customers are searching so you can put yourself in front of them, quicker.
Dynamic Link Building
High-quality backlinks are a huge factor in building topical authority for your website. The more websites link back to you, the more search engines view you as an authority, and the higher they push your rankings – simple!
With tailored blogger outreach, we can secure guest posts on reputable websites to help increase domain authority and enhance your SEO efforts.
Competitor Analysis
What are your competition currently doing? Are you outperforming them? Or is there a gap that needs to be closed?
We review your competitors and their SEO activity to inform our SEO plans and give you an insight into what more you could be doing.
54% of marketers say that understanding their competition is "very important" to their marketing strategy
HubSpot
SEO: Frequently Asked Questions
Does my B2B business need SEO?
In short – yes!
SEO is beneficial to companies in every industry. Even CEOs are making queries on search engines – don't miss out on their traffic!
Without an optimised website and strong, SEO-focused content, you’ll be missing out on traffic and business that will be snapped up by your competitors. So beat them at their own game and get there first.
How long does SEO take to work?
SEO is a long-term strategy. It takes several weeks to start to see results, as even when content is optimised or published, search engines don’t crawl it right away.
We’ve seen clients gain results in as little as sixty days, and we always say at least a ninety-day minimum to start seeing concrete results. Check out some of our other success stories to see the results other businesses have had from SEO.
Should I do PPC or SEO?
Our answer is both! Pay per click (PPC) advertising and SEO is a powerful combination, increasing your visibility and maximising your return on investment. With both working in conjunction, you can utilise a marketing approach that delivers immediate and long-term results.
Start Your SEO Journey with Angelfish Marketing
With a proven record of successful SEO campaigns, we know what works – and what doesn’t. We’ll always be completely transparent about how your campaign is going, and will constantly keep you up to date with your rankings and results.
From oil and gas recruitment agencies to holiday parks, we have experience in a wide range of industries.
Here’s what some of our clients have to say about our SEO programmes:
In four months working with Angelfish they have helped deliver 11 times the visitors through organic traffic and a 72% increase in sales qualified leads that has led to multiple new business wins. They bring great ideas, but most importantly remove the marketing fluff through clinical inbound and overall digital marketing execution.
Research Company, Owner
Angelfish Marketing have supported our inbound marketing programme for over a year now. Their knowledge, guidance and advice has always been first class and the increased return on investment is evident. Thank you to the team for your continued support – not only are you assisting our company growth, but it is a pleasure to work with such an approachable and friendly team.
Furniture company, Marketing Manager
Give Your SEO the Boost It Deserves
Don’t let your website languish on page 3 of Google – you deserve page 1, and you know it. We know it too, and we can be the ones to get you there.
Our free SEO audit gives you an overview of what you’re currently working with, including:
- Competitor analysis – who are your main SEO competitors?
- User experience audit – is your website easy to use for your audience?
- On-page SEO audit – how is your website currently optimised?
- Off-page SEO audit – how can your website be made more search engine friendly?
- Technical SEO audit – is your website crawlable?
Book your free SEO audit and discover why we are the best SEO agency in Cheltenham to help you with your needs.
Get your free marketing report and consultation
Just 16% of marketers say traditional marketing methods provide high-quality leads. It’s time to switch to inbound.

One-hour consultation with an inbound marketing expert
Technical and on-page SEO audit to assess the health of your website
Content and social media review