Premium SEO in Cheltenham
SEO that means business.
Meet your Cheltenham SEO experts
In the busy world of digital marketing, having a strong online presence is crucial for B2B companies today. Enter Angelfish Marketing.
If you’re looking to enhance your business visibility and drive more qualified leads, you’ve come to the right place.
At Angelfish, we specialise in delivering tailored SEO strategies that cater to the unique needs of businesses in Cheltenham and beyond.
So, if you want to achieve your marketing goals, look no further than our comprehensive SEO services in Cheltenham.
Why SEO is essential for B2B businesses today
If you want your business to stand out from the competition, you need a solid SEO strategy.
From driving leads to your website to building trust and loyalty with your audience, here’s why you need to smash your SEO:
Boost Online Visibility
In today’s increasingly competitive market, having a website alone just isn’t enough. Your audience needs to be able to easily find you when they search for the services that you offer.
Our SEO Cheltenham services are designed to ensure your website ranks highly on search engine results pages (SERPs), making it easier for your target audience to find you.
Drive Qualified Leads
But SEO isn’t just about driving any old traffic to your site; it’s also about attracting the right kind of audience.
By targeting keywords relevant to your industry and location, our SEO strategies are created to attract those who are actively seeking the services you offer, increasing the likelihood of conversion (yay!).
Establish Credibility and Trust
It’s no secret that if a website is going to rank highly, it needs to be perceived as credible and trustworthy.
By optimising your site with our specialist SEO services, we’ll help you establish a strong online presence that instils confidence in your audience, positioning your business as a leader in your field.
What is SEO?
But wait, let’s take things back a step. What is SEO anyway, and why do you need it?
Search Engine Optimisation (SEO) is the process of optimising your website to increase its visibility on search engines, so that when people search for products or services related to your business, they are likely to find you.
SEO involves various different strategies and techniques; however, the key components of a solid SEO strategy include:
On-Page SEO
On-page SEO focuses on optimising individual web pages to improve their search engine rankings and attract relevant, targeted traffic. This process involves refining both the content and the HTML source code of a page. Key elements of on-page SEO include content structure, user experience, and internal linking.
Off-Page SEO
Off-page SEO focuses on actions taken outside your website to influence your rankings within search engine results pages (SERPs). The key element here is building backlinks—links from other reputable websites that point to your site. Google and other search engines see backlinks as endorsements, and high-quality backlinks are a major ranking factor. Some off-page SEO tactics include social media engagement and link building.
Technical SEO
Technical SEO involves optimising the foundational aspects of your website to ensure that it is both easy for search engines to crawl and index, and that it provides a seamless experience for users. Critical areas of technical SEO that we work on include website speed, crawlability, and mobile-friendliness.
Content Creation
Content creation is central to every SEO strategy. High-quality, relevant content that answers your audience's questions and solves their problems not only attracts visitors but also encourages engagement and sharing, improving your overall SEO performance.
User Experience (UX) Optimisation
A good SEO strategy should focus on improving the overall user experience on your site. This includes easy navigation, clear calls-to-action (CTAs), fast load times, and mobile responsiveness. Search engines prioritise websites that provide a positive user experience, which can improve rankings.
Ongoing Monitoring and Reporting
SEO is a long-term effort that requires constant monitoring and adjustments. Regularly tracking your rankings, traffic, and conversions through tools like Google Analytics and Search Console is essential for understanding the performance of your strategy. This allows you to refine your approach based on what’s working and what isn’t.
Our SEO services in Cheltenham (and beyond!)
Here at Angelfish, our team has years of experience in crafting clever SEO strategies that get your business noticed for all the right reasons.
Plus, all our SEO services are tailored to meet the unique needs of your business. Here’s what you can expect when you partner with us:
Off-Page SEO and Link Building
Off-page SEO is all about improving your website’s authority and reputation by building relationships and securing quality backlinks from external sources.
Backlinks are one of the most important ranking factors for search engines because they signal that other websites find your content valuable and trustworthy. At Angelfish Marketing, we focus on backlink acquisition by securing links from reputable, high-authority websites within your industry. These backlinks not only improve your search engine rankings but also increase your website’s credibility.
In addition to backlinks, social media plays an increasingly important role in off-page SEO. By leveraging your social media platforms, we help increase your online presence and drive high-quality traffic to your site. Social signals, such as likes, shares, and comments, can indirectly impact your SEO by amplifying the reach of your content and increasing brand awareness.
Guest blogging is another effective strategy we use to build your website’s authority. By creating and publishing high-quality content on relevant blogs, we help you gain valuable backlinks while exposing your brand to a broader audience. Guest blogging not only boosts your SEO but also positions your business as an authority in your field, fostering trust and engagement with new potential customers.
Technical SEO
Technical SEO is the backbone of a well-optimised website. Without the right technical setup, search engines will struggle to crawl, index, and rank your site, regardless of how good your content is.
Page speed is a critical ranking factor - both users and search engines favour fast-loading sites. A slow website can lead to higher bounce rates and lower rankings, so we focus on optimising images, reducing code bloat, and enabling browser caching to keep load times fast.
With more users accessing the web on smartphones and tablets, mobile optimisation is essential. We ensure that your website is fully responsive, providing an excellent user experience across all devices. This is not just about making your site look good on smaller screens, but also ensuring that it performs well, with intuitive navigation and fast load times.
We also take care of XML sitemaps and robots.txt files to ensure search engines can easily understand and crawl your site. XML sitemaps act as a roadmap for search engines, helping them index all your important pages. Meanwhile, the robots.txt file is used to instruct search engines on which pages to crawl and index, ensuring that only your most valuable content is prioritised for search engine rankings.
Content Creation and Optimisation
Content is the lifeblood of any successful SEO strategy. High-quality, relevant content not only engages your audience but also signals to search engines that your website provides value, which can lead to higher rankings.
We start by developing a robust content strategy tailored to your business goals and SEO objectives, identifying the topics that matter most to your audience and aligning them with your target keywords to maximise visibility and engagement.
Our team specialises in blog writing that is both informative and optimised for search engines. Each blog post we create is designed to answer your audience’s questions, solve their problems, and keep them coming back for more. We carefully integrate target keywords into the content to improve rankings while maintaining a natural flow that appeals to readers.
When it comes to driving conversions, landing page optimisation is key. We craft landing pages that are not only fully optimised for SEO but also designed to engage visitors and encourage action. Whether your goal is to generate leads or boost sales, our landing pages are tailored to your audience and your business objectives.
Finally, we offer content updates to keep your existing content fresh and relevant. Search engines favour regularly updated content, and by refreshing older posts and pages with new information, we ensure that your site remains competitive and continues to perform well in search rankings.
SEO Audit
We’ll kick off the process with a comprehensive audit of your existing website. This initial step is crucial to understanding the current state of your online presence and identifying key areas for improvement.
We will delve into various aspects of your website, examining the site structure to ensure it is efficiently organised and easy for both users and search engines to navigate. We’ll assess the quality and relevance of your content to determine if it effectively communicates your brand message and engages your audience, and review your targeted keywords to ensure they align with your business objectives and attract the right audience.
Additionally, we’ll evaluate your backlink profile, scrutinising the quality and quantity of links pointing to your site, as these are vital indicators of your website's authority and trustworthiness. By gathering all this data, we can pinpoint exactly where improvements are needed and develop a strategic plan that is custom-tailored to your unique business needs, setting a solid foundation for a successful SEO campaign.
Keyword Research
Keyword research forms the foundation of your entire SEO strategy. At Angelfish Marketing, we don’t just select any keywords — we focus on finding the most relevant, high-performing keywords that align with your business goals and attract your ideal audience.
Our approach to keyword research is thorough and data-driven at every step. We start by analysing your industry, competitors, and audience to understand the specific terms people are using when searching for products or services like yours.
However, it’s not just about picking popular keywords. We also focus on long-tail keywords—more specific, longer search terms that are highly targeted. Long-tail keywords may have lower search volume than generic terms, but they often drive more qualified traffic. This is because they capture users who are further along in the buying journey and searching for something more specific, making them more likely to convert.
We’ll also look at user intent, which is crucial in today’s SEO landscape. It’s no longer enough to rank for a keyword—you need to understand why users are searching for that term. Are they looking for information, trying to make a purchase, or comparing options? By determining the intent behind each keyword, we can create content that answers the exact questions your audience has, leading to higher engagement, better user experience, and ultimately, higher rankings.
Once we’ve identified the right mix of high-performing, relevant keywords, we’ll integrate them seamlessly into your website’s content, meta tags, headings, and more. This ensures that your site is optimised not just for search engines, but also for users, helping you attract the right audience and drive real results.
On-Page SEO
On-page SEO is the process of optimising various elements on your website to improve its visibility on search engines. At Angelfish Marketing, we focus on refining every detail of your web pages to ensure they’re search-engine-friendly and provide the best user experience possible.
One of the key aspects of this is meta tag optimisation. Meta titles and descriptions play a crucial role in how search engines understand and rank your pages, as well as how users perceive your content in search results. We craft compelling, keyword-rich meta titles and descriptions that not only improve your rankings but also entice users to click through to your site.
We also optimise your header tags, which are essential for structuring your content in a logical and user-friendly way. Using proper H1, H2, and H3 tags, helps search engines understand the hierarchy and importance of the information on your page, giving you an additional SEO boost and making your content easier for visitors to read and navigate.
A clear and concise URL structure is another important factor in on-page SEO. We ensure that your URLs are SEO-friendly by including relevant keywords and keeping them short and descriptive, enabling both search engines and users to understand the page’s content at a glance.
Finally, we focus on creating a well-organised internal linking structure. By carefully linking to relevant pages within your site, we improve navigation for users and guide search engines to understand which pages are most important. This helps distribute page authority and can boost the rankings of key pages.
Why choose Angelfish for SEO in Cheltenham?
What makes us so special? Well, for starters, we understand that every business and its SEO needs are completely unique. That’s why we will always take the time to get to know you, your industry, and your goals, to ensure our customised SEO strategies deliver maximum impact and ROI.
In addition, we’ve got a proven track record of successful SEO campaigns, and have the knowledge and expertise to drive results, helping our clients to improve search engine rankings, increase website traffic, and boost lead generation.
What’s more, we also believe in transparency and strive to keep you informed every step of the way. Our detailed reports provide measurable insights into your SEO performance, so you can keep up to date with your rankings and conversion rates.
Finally, when you work with Angelfish, we’re in it for the long haul. Whatever you need, our team is here to provide ongoing support and answer any questions you might have. Basically, your success is our number one priority, and we are totally committed to helping you achieve your marketing goals.
Testimonials
Let’s hear it from our clients! Have a read through our testimonials to see what our clients have to say about our SEO services in Cheltenham:
SETTING SAIL FOR A 59% INCREASE IN LEADS FOR SUPERYACHT TRAINING PROVIDER USING HUBSPOT
Flying Fish came to Angelfish to help them overhaul their digital presence, their marketing technology and ultimately increase their sales and ROI.
We first installed HubSpot and provided set up Onboarding, data management and a training programme. Our next step was to produce a Inbound Marketing Growth Plan to chart their path to growth.
Through our support Flying Fish were able to generate 40% more website visits over 12 months, as well as 59% increase in lead generation.



59%
Lead gen increase

59%
Lead gen increase

Angelfish marketing, completed our HubSpot onboard training to help us get going with HubSpot. We found them to be incredibly helpful and took the time to understand out business and helped with with setup, workflows and how to get the most out of the software. Since our onboarding sessions, the team at Angelfish have continued to support us with our marketing, blogs, SE0 and PPC. Angelfish are friendly, knowledgeable and have a passion about helping businesses improve their online presence. I would highly recommend the Angelfish if you are looking for help with HubSpot or help with Marketing.
SERVICES PROVIDED: PAID ADVERTISING. CONTENT CREATION, SE0 AND EMAIL MARKETING
Ready to supercharge your SEO?
If you’re ready to grow with clever SEO, let’s get started! Simply contact our team today to book in for your free SEO audit and discover how our SEO services in Cheltenham can deliver the results you need.
Our SEO audit includes:
- Technical SEO Audit to ensure your website is crawlable for search engines
- On-Page SEO Audit to evaluate the effective of your current on-page efforts
- Off-Page SEO Audit to identify where you can make improvements
- Competitor Analysis to benchmark your performance against your competitors
- User Experience Audit to ensure you provide the best user experience
Oh, and we’ll also throw in an hour’s expert consultation with one of our SEO superstars, completely on the house.
Sound good? Book your SEO audit here and let’s get ready to grow!