Pay Per Click (PPC) could be the right thing if you don’t want to wait for your SEO to generate results organically.
PPC results can be identified by the small green square with ‘Ad’ appearing at the side of the listing. Created with Google Adwords, these results appear at the very top of the search page. Advertisers pay a fee to Google every time someone clicks on their advert, the cost of which depending on the competitiveness of the keyword they wish to rank for. A highly competitive word with lots of traffic, for example, will be more expensive, but a niche, localised word will be significantly less.
PPC ads are perfect for those who wish to bring their website to the forefront of their customers’ minds to quickly generate more website visitors. The more traffic your site gets, the more likely it is for it to rank organically so, when done right, it can be highly effective. It’s important, however, to not rely purely on PPC to get your website ranking; getting this wrong can be very expensive and detrimental to your business.
That’s why, at Angelfish Marketing, we help you get the right balance between PPC, inbound marketing, SEO, content marketing, and social media advertising. Done well, the combination of these things can boost your brand to the top of its game!
So, get in touch with us today to see how we can help your business generate new leads with PPC…