“Over 75% of job seekers start their search on Google” (CareerBuilder)
Recruitment as we know it is changing – and as a result, the recruitment agency marketing model is changing fast. In today’s competitive world, recruitment agency marketing professionals and business owners both want the same thing: more candidate and more client leads.
The trouble is that a large proportion of the recruitment agencies we speak to have been built through being really good at direct sales. But as technology develops, candidates are changing how they engage and as a result, clients are changing how they buy recruitment. Essentially, the way people find, research and apply for jobs has changed.
Traditional sales models are beginning to prove less effective, and instead, some agencies are gaining huge advantages through digital marketing and the acquisition of early-stage candidates and new client vacancies. In order to get ahead, the modern recruitment agency needs to think more like marketers to create an engaging, helpful candidate experience.
And that’s exactly where we come in. At Angelfish Marketing, we help agency marketers and business owners alike gain an advantage in a massively competitive space. How do we do it? By helping you revolutionise your inbound marketing.
How did we do it?
Helpful, informative content can help you grab the attention of clients and candidates:
Keep your clients and candidates engaged until they are ready to buy:
It’s essential to have a strong presence across multiple channels:
To understand how your marketing impacts your bottom line, you need to build the full picture:
Applying for a job is a massive decision and candidates need your help. Delivering a programme of helpful, educational, career accelerating content to their social channels and inboxes can help to transform your candidates’ future and of course, put your business way ahead of the competition!
Sound good? Great! Here at Angelfish, we can help you to revolutionise your agency’s digital marketing.
Your journey starts here with our free marketing report and opportunity assessment. We’ll start by building a free background report on your existing marketing channels, which include:
Find out how hard your website is currently working for your business and what it could be doing better
Discover how to properly leverage your content to engage with your prospects and generate leads
Determine what terms you’re ranking for in search engines, how your paid adverts are performing and where future opportunities lie
Size up your social media and discover what you can do to use it more effectively