Recruitment as we know it is changing – and as a result, the digital marketing for recruitment agencies model is changing fast. In today’s competitive world, recruitment agency marketing professionals and business owners both want the same thing: more candidate and more client leads.
The trouble is that a large proportion of the recruitment agencies we speak to have been built through being really good at direct sales. But as technology develops, candidates are changing how they engage and as a result, clients are changing how they buy recruitment. Essentially, the way people find, research and apply for jobs has changed.
Traditional sales models are beginning to prove less effective, and instead, some agencies are gaining huge advantages through digital marketing and the acquisition of early-stage candidates and new client vacancies. In order to get ahead, the modern recruitment agency needs to think more like marketers to create an engaging, helpful candidate experience.
And that’s exactly where we come in. At Angelfish Marketing, we help agency marketers and owners alike gain an advantage in a massively competitive space. How do we do it? By helping you revolutionise your inbound marketing.
Helpful, informative content can help you grab the attention of clients and candidates:
Take your social media presence that essential extra step with paid social:
We help you get your website get found in search engines:
Keep your clients and candidates engaged until they are ready to buy:
It’s essential to have a strong presence across multiple channels:
To understand how your marketing impacts your bottom line, you need to build the full picture:
Applying for a job is a massive decision and candidates need your help. Delivering a programme of helpful, educational, career accelerating content to their social channels and inboxes can help to transform your candidates’ future and of course, put your business way ahead of the competition!
Sound good? Great! Here at Angelfish, we can help to revolutionise the digital marketing for recruitment agencies.
Your journey starts here with our free marketing report and opportunity assessment. We’ll start by building a free background report on your existing marketing channels, which include:
Find out how hard your website is currently working for your business and what it could be doing better
Discover how to properly leverage your content to engage with your prospects and generate leads
Determine what terms you’re ranking for in search engines, how your paid adverts are performing and where future opportunities lie
Size up your social media and discover what you can do to use it more effectively
Whether you are just getting started with your digital marketing or you want to hone your current skills further, our free Guide to Digital Marketing for your recruitment business
offers a brilliant springboard into the world of inbound marketing, and will arm you with the knowledge to start attracting new candidates and clients.
Specifically, the guide looks into: