There’s no denying the power of social media. About 3.03 billion people are on social media across the globe, and as of June 2018, Facebook has 1.47 billion daily active users whilst Instagram hit one billion monthly users. It’s no surprise, then, that a whopping 81% of B2B decision makers use online resources such as company social media pages to help make their purchasing decisions. The moral of the story? If you want to reach out to future customers, the potential opportunity for increased sales via social media is absolutely huge.
Social media allows you to reach out to and connect with both new prospects and existing customers – and due to targeted ads and customisable features across a variety of different platforms, it also enables you to target specific leads. In addition, social media can help you direct more traffic to your website so that it ranks higher on search engines, as well as allow you to attract new customers by shouting out about your services. Basically, not having an active online presence in today’s world is just not an option for modern, successful businesses.
Want to find out more? Check out our ultimate guide to B2B social media.
Social media success relies heavily on creating awesome content, which – combined with your social media strategy – can help you to generate leads and trackable growth. But it’s easy to get overwhelmed by all the options social media brings. From Facebook and Twitter to Instagram and LinkedIn, there’s a number of different channels to explore. That’s why you need a social media strategy to do the hard work for you, so you can focus on talking to your customers.
Not sure where to start? Relax – that’s what we’re here for.
Talk to us about social media strategies and let us do the hard work.
Basically, social media management takes the stress out of your social media by providing integrated strategies that will enhance your online presence and help you amplify your content. Instead of leaving you to find your way in the dark, social media management will make sure that your content is being shared in the right places and seen by the right people.
First things first, we’ll help you to establish clear objectives and identify the key channels where your target audience are located before crafting interesting and awesome content that they’ll want to read and share. After all, there’s no point in creating kick-ass content that never gets seen – and a social media strategy will put all the tools in place to make sure your company is found and that your content stands out from the crowd.
Once you’ve implemented your social media strategy, you can use social media management tools to manage all your social accounts in one place so you can schedule content and make it easier than ever to interact with your audience. You can also get detailed engagement stats for every post, as well as an analysis of your followers so you can make sure your posts – and your content – are being seen and shared.
Our Facebook advertising campaigns have helped people to find us - people who weren’t aware that our job vacancies even existed! The consistency of the messages and imagery that we publish has raised the bar in terms of defining our brand and marketing communications.
It's been great to collaborate with Angelfish on our inbound marketing strategy. Right from the initial consultation, we knew that our content marketing would stand to benefit from Abby and Rich's wisdom. Both offered sound advice and creative content ideas in our meetings, all with our particular business services in mind.
Angelfish has helped us turn HubSpot from just another marketing tool into the core application powering our sales and marketing strategy. HubSpot is now used by almost every department in the business. We very much consider Angelfish a part of our company and our strategic growth plans. I could not recommend Angelfish more highly.
In four months working with Angelfish they have helped deliver 11 times the visitors through organic traffic and a 72% increase in sales qualified leads that has led to multiple new business wins. They bring great ideas, but most importantly remove the marketing fluff through clinical inbound and overall digital marketing execution.
Successful social media marketing is all about the conversation. Here at Angelfish Marketing, our social media management services produce integrated social media strategies that don’t just start the conversation, but develop them specifically for your business. How do we do it? By starting the right conversations with the right people through buyer personas and content mapping exercises to give your social media strategy the purpose and focus it needs. In fact, we pride ourselves in excelling successful, original and effective social media strategies across every platform to generate leads and increase traffic.
Discover how to harness the power of social media to increase leads for your business in our Beginner’s Guide to Social Media. It covers tons of topics such as: