hero-loop
Our B2B Search methodology

The Answer
Loop.

How we make B2B brands the answer — in Google and in AI. One continuous loop that builds your search foundations, earns the authority AI engines trust, converts the demand and compounds with every cycle.

SEO AEO Paid Media
Book a free strategy session See example pricing

Search has changed.
Buyers ask.

Your buyers still search Google — but more and more, they ask ChatGPT, Gemini, Perplexity and AI Overviews for a shortlist. Ranking on page one is no longer enough if AI doesn't cite you.

The Answer Loop brings SEO, AEO and paid media together in one system. Every stage feeds the next, and every loop starts from a stronger position than the last.

answer-loop-graphic@2x
Stage by stage

Eight stages.
One system.

01 · Search foundations

Discover

Find where buyers are asking

Deep-dive workshops on your products and positioning, then research into how buyers search in Google and prompt in AI. We benchmark every topic against the authority of who already ranks and gets cited, so we target where you can realistically win.

Outcome A prioritised search & AI visibility roadmap
What's included
  • AI SEO strategy & setup
  • Keyword & AI prompt research
  • Topic, SERP & competitor authority analysis
  • Topic cluster strategy
02 · Search foundations

Foundations

Become a trusted entity

Search engines and LLMs need to understand who you are before they recommend you. We fix the technical base, optimise the pages that already rank, and train a custom AI agent on your brand voice and expertise. 

Outcome Strong technical & entity signals
What's included
  • AI SEO strategy & setup
  • Technical AI SEO audit + CMS fixes
  • Existing high-value pages optimised
03 · Search foundations

Content

Build clusters that answer

Pillar pages, sub-pillars and supporting articles structured around the exact questions buyers ask. Hybrid AI content — drafted with your custom AI agent, written and optimised by expert human writers — so quality and pace never trade off.

Outcome Topical relevance & depth
What's included
  • Hybrid AI content by expert writers
  • Pillars, sub-pillars & articles
  • On-page SEO, schema & AEO structure
  • Internal cluster linking
04 · Search foundations

Paid Media

Promote content, run ads

Once content is live we promote it. Google Ads capture high-intent search on the topics we have just built, while LinkedIn puts your pillars in front of target accounts — so pipeline starts moving while organic compounds.

Outcome Immediate demand while organic builds
What's included
  • Google Ads — search & Performance Max
  • LinkedIn Ads — account-based targeting
  • Content promotion
  • Landing page optimisation
05 · AI visibility

Authority

Earn the mentions AI trusts

LLMs cite brands other trusted sources talk about. We earn a strategic mix of high-authority mentions and links pointed at your pillars — growing your authority score and the brand mentions that drive AI visibility.

Outcome Authority score & brand mentions grow
What's included
  • Strategic link building
  • Guest articles & listicles
  • Digital PR & press releases
  • Directory placements — entity foundations
06 · AI visibility

Convert

Turn visibility into pipeline

Being the answer only matters if it becomes a conversation. We refine the journeys on pages that now rank and get cited — CTAs, forms, proof and next steps — and connect every lead to HubSpot so nothing is lost.

Outcome Qualified leads, captured and attributed
What's included
  • Conversion journeys
  • Lead capture & CTAs
  • HubSpot forms & lead routing
07 · AI visibility

Measure

Track rankings, prompts & pipeline

Rankings and prompt visibility are the leading indicators; pipeline and revenue are the point. Every month we report the full picture — what we did, what moved, and what it is worth.

Outcome A clear line from search to revenue
What's included
  • Organic keyword tracking
  • AI prompt monitoring across ChatGPT, AI Overviews, Gemini & Perplexity
  • Pipeline & revenue attribution
  • Monthly report + consultation
08 · AI visibility

Compound

Refine, expand, repeat

Insight feeds the next loop. We review what moved, refine the strategy and expand into the next commercial topic — so every cycle starts from a stronger position.

Outcome Visibility that grows on itself
What's included
  • Performance review
  • Refine strategy
  • Expand into the next topic
  • Repeat
Why it compounds

Core topics first.
Then build out.

We start with the core areas and topics that matter most to your pipeline and build authority there first. As it grows, we add more, and each new topic benefits from everything that came before.

01

Focus

Prioritise the core areas and topics that drive revenue, and take them through the full loop.

02

Refine

Use what the data shows — rankings, prompts, pipeline — to sharpen the strategy.

03

Expand

Add new topics and areas as authority builds. Each one is quicker to win than the last.

Proof
847% Growth in visibility
118% Increase in organic leads
See our work →
“

Wow! What a fast paced 6 months we have had working with Angelfish. Ably guided by the team we have transformed our digital marketing approach – our strategic growth plan is at the core of everything, informing and measuring the return we make on our marketing investment.

Head of Marketing · Events Sector
Getting started

Built around
your brand.

No two loops are the same. The scope of every stage is set with you during your initial consultation and captured in your Strategic Search Plan.

01

Free strategy session

We look at where your brand stands in Google and AI today, and where the opportunity is.

02

Strategic Search Plan

Workshops and research shape a plan scoped to your goals, market and budget.

03

The loop begins

We start with your core topics and report on progress every month.

Is your brand
the answer?

Get a free strategy session and see where your brand stands in Google and AI today.

Book a free strategy session See example pricing