CONNECT WITH
DECISION MAKERS
AT SCALE.
Reach the world's largest professional network with precision. We build high-converting B2B campaigns that target your ideal accounts and buyer personas.
Marketing Insider
WHY LINKEDIN ADS?
For B2B marketers, LinkedIn isn't just another social platform—it's the most powerful database of professional intent in the world.
Unlike other platforms where users are scrolling for entertainment, LinkedIn members are in a professional mindset, making them more receptive to business solutions and thought leadership.
Audience Precision
Target by Job Title, Company, Industry & More
Account-Based Marketing (ABM)
Upload your target account list and serve ads directly to key stakeholders at those companies.
Decision Maker Targeting
Filter by seniority (CXO, VP, Director) to ensure your budget is spent on people who can sign the check.
Website Retargeting
Re-engage high-value visitors with tailored content based on the specific pages they visited.
OUR LINKEDIN STRATEGIES
We craft campaigns for every stage of the B2B funnel.
Thought Leadership Ads
Amplify content from your executives' personal profiles to build trust and humanise your brand.
- Executive Brand Building
- High Engagement Rates
- Human-to-Human Connection
Lead Gen Forms
Remove friction with native forms that auto-fill member data. Perfect for gated content like whitepapers and webinars.
- Seamless User Experience
- Higher Conversion Rates
- CRM Integration
Video & Carousel Ads
Tell a deeper story with rich media formats. Showcase product demos, customer testimonials, or complex solution breakdowns.
- Visual Storytelling
- Brand Awareness
- Product Education
THE ANGELFISH APPROACH
Identify
We define your Ideal Customer Profile (ICP) and build custom audience segments using LinkedIn's robust data.
Create
Our design team crafts thumb-stopping visuals and compelling copy that speaks directly to pain points.
Launch & Test
We deploy campaigns with structured A/B testing frameworks to identify winning variables early.
Optimise
We continuously refine bidding, targeting, and creative to lower CPL and improve lead quality.
LinkedIn Questions
Is LinkedIn advertising expensive?
LinkedIn typically has a higher CPC than other platforms due to the quality of its audience. However, because you can target decision-makers directly, the ROI is often significantly higher for B2B brands.
What is the minimum budget required?
To see meaningful results and gather enough data for optimisation, we generally recommend a minimum monthly ad spend of £750 per month - £3,000+.
Can you target specific companies?
Yes! LinkedIn's Matched Audiences feature allows us to upload a list of target companies (ABM) and serve ads specifically to employees at those organisations.
What types of content work best?
Value-driven content performs best on LinkedIn. Think whitepapers, case studies, industry reports, and webinars that help your audience solve a specific problem.
Ready to target your
dream accounts?
Get a free marketing report and consultation with our experts.