Thinking Of Hiring A SaaS SEO Agency? What You Need To Know
How working with a specialist SaaS SEO agency can deliver market-leading results.
What you need to know before hiring a SaaS SEO agency
In an ideal world, your current SEO efforts are delivering you a constant stream of closable leads. That’s tough in the SaaS space though because you’ve got two big challenges to overcome: fierce search engine competition and complex buying cycles.
Many companies work with specialist SaaS SEO agencies to get better results. What makes SaaS SEO agencies different to traditional SEO agencies is they don't chase search high rankings alone. What they actually target is attracting high-intent buyers that they can convert in enquiries and sales.
In this article, find out what it’s like to work with a specialist agency and what good SaaS SEO actually means.
Why the SaaS industry needs its own type of SEO?
Many SaaS brands consider organic traffic volume as a vanity metric. That’s because they're interested in the quality of visitors and not the number of hits.
The visitors they want are consumers and business decision makers who are in the market. Right now, this audience is spending time comparing their options and checking out competing product features.
Many are very close to buying and some are ready to sign up now or commit to a free trial.
SaaS SEO agencies create these three types of content for their clients’ target audience, based on where buyers are in their journey:
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Top-of-funnel Someone is aware they have a problem - in this case, a lack of software and expertise.
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Middle-funnel Choosing the right solution like ActiveCampaign, MailChimp and so on.
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Bottom-funnel Converting interested leads into free trialists or paying customers.
To get these potential buyers to your site, agencies identify the types of keywords they use at each stage when looking for your product or service.
They then upload highly-focused blogs, landing pages and white papers to your site. The copywriters who create this content have these goals in mind:
- Answer the searcher’s question fully
- Build engagement with the reader
- Turn the search into a qualified lead, trial or sale.
- Divert organic traffic from competitors’ sites to yours
This is copy that has multiple jobs to do. Get it right though and organic search becomes one of the most reliable channels of leads for SaaS businesses.
How agencies get results from SaaS SEO campaigns
Agency SaaS SEO services focus on delivering engagement and conversion.
After they’ve got to know your firm and its products, they provide you with a detailed, thought-through content strategy to attract high-intent traffic and turn it into leads.
They'll first do keyword research, attempting to pick out the intent-led terms that match your business objectives.
For example, a great keyword for an HR platform app might be “employee onboarding workflow automation software”. Detailed terms like this one are worth winning because the searcher has a clear need for a specific feature and not just general interest.
The copywriter then creates conversion focused content like:
- Landing pages
- Articles/blogs
- Product comparisons
- "How-to" guides
In SaaS SEO, case studies are also a great way to build brand authority and increase sales and enquiries.
Your agency may also help you further by running technical SEO audits.
Good technical SEO makes your site easy for search engines to crawl and for people to read. They'll look for other ways to improve your search engine rankings like boosting site speed and using structured data.
Other elements of your bespoke SaaS SEO strategy may include:
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Digital PR campaigns Pitching stories to the media to earn trust and coverage
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Link building strategies Earn authoritative backlinks to build brand authority
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ABM marketing Create account pages to support your sales outreach
Both SEO and content marketing are key. They generate qualified leads from organic traffic and drive sustainable growth SaaS companies can link directly back to revenue.
Knowing when it's time to get your own bespoke strategy for SEO
It's time to seek out an SEO specialist if you:
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Create content based on keyword rankings, not intent
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Lack technical SEO skills
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Struggle to make sense of data driven insights from apps like Google Analytics or Ahrefs
Marketing managers and directors of all experience levels work with agencies on SEO campaigns. That's because the SaaS landscape changes fast and stays highly competitive. Bringing in outside expertise can give you fresh new perspectives.
By working with an expert, you improve search rankings and online visibility so your audience can find you.
How to choose the right SaaS SEO agency
To win on the right search engine results pages, your agency needs a deep understanding of what you do.
They need to understand the value your product or service brings. If they don't, it's going to be impossible for them to craft strategies to appeal to your customers. They also need to keep up with your industry trends, so they match your message to what buyers need now.
To find the right SEO experts for your SaaS, first:
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Search Google for SaaS SEO agencies.
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Shortlist the agencies that focus on boosting revenue rather than boosting traffic
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Send over a brief explainer about your firm and ask what unique challenges you'll face with website visibility
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Get a quote to find out how much their services will cost
Be careful not to choose on price alone. The right content creation and search performance experts may cost more but you'll profit more in the long run.
Working with Angelfish Marketing,the SaaS SEO agency
We understand the SaaS business model. Your digital marketing efforts need a combination of strong SEO performance and a thought-through funnel to catch potential buyers.
To retain your monthly recurring revenue, you need to keep churn low and keep new demand coming in. Post-sale content creation is necessary for sustainable results and to help you hit your business KPIs.
We've delivered SEO success and measurable growth for a range of SaaS clients. Our technical expertise and optimisation improves search engine rankings so clients can find you, whether they're at the discovery phase or at the point of purchase.
Speak to the SaaS SEO experts at Angelfish for actionable insights on how to improve your organic visibility and online lead generation. Book a free consultation today.
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Don’t let your website languish on page 3 of Google – you deserve page 1, and you know it. We know it too, and we can be the ones to get you there.
Our free SEO audit includes:
- • Competitor analysis
- • User experience audit
- • On-page SEO audit
- • Off-page SEO audit
- • Technical SEO audit