Top B2B Saas Digital Marketing Agency Benefits
Four ways the right agency delivers what your team needs
Atamis is a leading B2B SaaS provider of procurement and contract management software. Their existing clients loved them, but they found winning new business a challenge. They turned to a B2B SaaS digital marketing agency for help.
The company wasn't looking for the agency to take over their marketing function. Instead, the marketing manager just wanted access to external expertise and extra capacity without adding headcount. The end result they wanted was increased product awareness and client demand.
The engagement paid off. Visibility grew by 847% and they saw an 118% increase in organic leads.
If you're responsible for generating leads and building a pipeline for a B2B SaaS company, discover the four major benefits of working with a top marketing agency below.
Benefit one: a focused plan across two teams
In-house marketing teams are never short of ideas. Their main challenges are usually time and capacity.
There is already a heavy workload, and that’s made even harder to get on top of when other department heads keep pulling them into side projects.
If this is you, now is a good time to get in touch with a marketing agency. Tell them what you need them to do and what you want that to achieve. Your goals might be:
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More qualified leads that reps can close faster
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Better lead quality so sales stop chasing leads that will never convert
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Reduce customer acquisition costs without sacrificing volume
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A clearer product narrative for a specific target audience
Set your chosen agency one or two business objectives for the next 90–180 days. Give your agency the budget they need to do the work.
Decide on the key metrics you’ll use to measure progress and so you can see for yourself whether their digital marketing efforts have been effective.
Before they start, give your agency the information they need to start work. Begin with marketing collateral so they can get to know your product and your target audience so they can do their work.
Let them speak to marketing, sales and service reps to learn what objections keep coming up so they can factor them into your content. They’ll quickly acquire the knowledge they need to start on the campaigns you’ve given them. Agree on an SEO content calendar with your agency so they can get started.
Now, you’re in a place where you’ve got more than just your in-house team to handle the workload and deliver on targets.
Benefit two: they find the right buyers with PPC and SEO
With the handover done, your agency can run PPC and SEO. SEO and paid campaigns are the core elements of any SaaS digital marketing service. Get your agency to manage both for you.
Your SEO strategy is a long-term investment in winning organic traffic.
Over time, search engine optimisation has a compounding effect. Each new or updated piece of content builds on your existing content, increasing your site authority. Backed by intelligent keyword research, the benefit is higher online visibility that delivers targeted traffic from visitors most likely to become buyers
Paid search and social are your lead accelerators.
Paid advertising is key for most SaaS businesses. Your agency will thoroughly test landing pages and ad copy to see which deliver the most high-intent leads from search results pages.
Reach SaaS buyers early on in their journey with paid social media marketing. Exposure to your brand throughout the buyer journey builds familiarity and trust. This early visibility warms up cold prospects and makes them more likely to engage when the timing is right.
SEO and paid ads support each other. Paid finds the angle and organic builds on it.
This is how your agency may approach it. They’ll run different paid campaigns to test different messages. When they find one that hits with customers, they’ll use that message in your blogs, landing pages, social content and more.
If you don’t get the sale or the lead the first time, they can book retargeting campaigns so prospective SaaS clients keep seeing you in their newsfeeds.
Your agency can also organise:
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Paid media Coverage in industry publications, sponsored content and digital PR
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Email marketing Nurture sequences that move leads through the funnel
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Account-based marketing Targeted campaigns for your highest-value prospects
Create and execute a comprehensive full funnel strategy that makes sure your brand gets in front of the right people. By the time they're ready to buy, they already know who you are.
Benefit three: more high-quality consistent content without overloading your team
With the SEO content calendar agreed, you’ll then start receiving each asset before the agreed deadline, like:
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Articles
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White papers
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Campaign assets
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Landing pages
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Email sequences
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Knowledge bases
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Sales materials
They manage tasks like creating content briefs and managing the writers and editors. Their internal systems and quality checking mean you get distribution-ready copy and visuals you don’t have to fix.
You’re in charge at all times. You’re still the person who controls the product truth, tone of voice and audience insights they work to.
You and your SaaS marketing agency move in lock-step. The work your in-house team and agency team carry out connect to create one coherent campaign that maps to the same customer journey.
The results are:
- Your campaigns launch on time and are managed proactively.
- Your sales reps get the assets they can use when they need them.
- The product team is happy because your content describes the solution accurately.
- Your website, emails and adverts all tell the same story.
You still control your firm’s overall digital marketing strategy, but don’t have to do every task yourself. The work keeps moving, even when your team is stretched.
Benefit four: know what's working and needs improving
Top B2B SaaS marketing agencies deliver measurable growth to their clients.
They set up a transparent reporting system that links their work to outcomes, not just activity. These performance metrics are not vanity metrics but data that give you real and actionable insights into website traffic and online visibility.
Advanced data analytics help guide decisions on ongoing marketing strategy.
You’ll find out which campaigns and marketing channels you should scale because they’re pulling in results. They'll optimise any underperforming campaigns so you get a better return from the same spend.
You'll quickly see continual improvement across conversion rates, lead quality, and long-term customer acquisition costs.
You can prove progress in every meeting which makes your budget easier to defend to directors. You know what’s driving results, and you have the data to back it up.
Working with leading B2B SaaS digital marketing agency, Angelfish
Atamis, the company mentioned at the start of this article, is an Angelfish client. McAllister & Co, another Angelfish client, saw a 250% increase in inbound leads. Work with us as your strategic partner for SaaS growth.
Speak to one of our team about your current marketing efforts and ad campaigns. Together, we'll create a suite of SaaS marketing services that grows your pipeline without increasing your headcount. Book a free consultation today.
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