59% of marketers think inbound marketing produces higher quality sales leads

We’ve gone all in on inbound – and it’s time you did too.

Why do I need an inbound marketing agency?

In today’s fast-paced world, it’s becoming harder and harder for businesses to be heard. Basically, the way people buy is changing. Nowadays if someone is looking for a service or a solution to a problem, they will research their options online long before they talk to anyone about it. In fact, 60% of buying decisions are now made before a consumer even begins to engage with a salesperson.

Think about it: when you’re buying anything, the first thing you do is open a browser and start looking at your options – and your prospects are exactly the same. The days of cold calling, direct mails and print ads are numbered, which means that traditional marketing methods are on the decline. In fact, just 16% of marketers say that outbound provides them with the high quality leads they need.

And that’s where digital marketing comes in. From SEO to social media and blogs to email marketing, there are tons of ways you can get your business out there and grab the attention of your potential prospects. But there’s just one problem: every single other business is busy doing the exact same thing.

What you need is a way to bring all of these elements together in one seamless strategy, so you can join the dots, ensure you stand out from the crowd and make your prospects sit up and take notice, encouraging them to interact with your business and boost your profile.

That’s right – you need an inbound marketing agency.

WTF is inbound marketing?

In a nutshell, inbound marketing is when a business draws potential customers’ attention to their website by producing relevant and interesting content such as blogs, white papers, eBooks and case studies. Rather than wasting your time and effort desperately trying to attract the attention of your prospects (dated DMs and dodgy desk drops, we’re looking at you…) inbound marketing is all about creating and sharing valuable and informative content that appeals to your audience and attracts them to you so you can stop doing the chasing. Clever, huh?

And it’s not just about getting a quick sale either – inbound marketing is all about nurturing relationships over time, so you can continue to delight your prospects wherever they are in the sales cycle, providing them with useful information so you can address their ongoing needs. That means you can nurture client relationships over time, turning them into long-term partnerships – and giving your business the fuel it needs to keep on growing.

As an inbound marketing agency, we work with the four basic principles of attract, convert, close and delight:

The Inbound Methology

The best way turn strangers into customers and promoters of your business.

Here’s Dharmesh Shah, CTO and Co-Founder of HubSpot explaining what Inbound marketing is…
Let’s take a look at the inbound methodology in more detail…

How can we help?

Angelfish is a inbound marketing agency designed to help you take your marketing to the next level. We’re a specialist inbound consultancy and a Platinum HubSpot Partner, so trust us when we say there’s nothing that we don’t know about inbound. We’ll use our expert knowledge to help you develop a high-quality inbound marketing programme; giving your business the tools you need to grow. Our services include:

Want to find out more?

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  • How to turn your visitors into leads and leads into customers
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Just 16% of marketers say traditional marketing methods provide high-quality leads. It’s time to switch to inbound.

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