To put it simply, if you want your website to be found, then you need SEO. With so many sites out there competing for your customers’ attention, getting your website found has never been more critical. However, the good news is, if you optimise your website and marketing correctly with excellent content and solid distribution networks, then search engines will fall in love with your site.
SEO may seem like a simple concept, but it requires a lot of time and ongoing effort to achieve long-term success. There are no shortcuts in life, so why should search engine optimisation be any different? But trust us – it’s worth the hard work. In fact, 81% of shoppers conduct research online before making big purchases, and with almost 20% of click-through rates going to the first position on Google, it’s really important to make sure your site is seen.
So if you want to make sure all eyes are on you, you need clean, organic and measurable SEO solutions that are driven by hard work and high-quality content.
That’s right, you need a solid SEO strategy.
The basic ingredients for great SEO are good keyword research, a well-optimised website, high-quality backlinks, and great content which is regularly shared via social media. But how on earth does it all come together?
First things first, you’ll need to do your keyword research. Keyword research is fundamental to good search engine optimisation – after all, it all starts with a search term. It’s a practice that is used to discover the actual and specific search terms that people enter into search engines to find information. And by understanding this, you can begin to determine the rest of your SEO and content strategy.
After that, you’ll need to optimise your current web pages in order to rank higher in search engines for your specific keyword terms. There are several aspects of a web page that influence search engine rankings including page length and keyword usage, title tags, image alt text, creating high-quality backlinks (off-page SEO) and of course making sure the content itself is well-thought out, shared and promoted.
But it doesn’t stop there. Successful SEO isn’t a one-off job (sorry!) – so if you want to drive real results and stay at the top of your game, and at the top of the search engine results pages, your SEO needs constant attention and work.
And that’s where we come in.
Here at Angelfish Marketing, we believe in clean, organic SEO solutions, born out of hard work and high-quality content marketing. We provide our clients with successful and measurable monthly SEO solutions that are designed to help improve your Google rankings for your most relevant keywords.
And we don’t stop there – we also work with our clients on their SEO to ensure that their websites, content and social media marketing are as search engine friendly as possible in order to achieve the results they crave. Want to find out more about SEO? Our Beginner’s Guide to SEO is full of helpful information and expert advice to start you off including:
Get in touch with one of our experts now for a free website health check and consultation.
In four months working with Angelfish they have helped deliver 11 times the visitors through organic traffic and a 72% increase in sales qualified leads that has led to multiple new business wins. They bring great ideas, but most importantly remove the marketing fluff through clinical inbound and overall digital marketing execution.
Angelfish Marketing have supported our inbound marketing programme for over a year now. Their knowledge, guidance and advice has always been first class and the increased return on investment is evident. Thank you to the team for your continued support – not only are you assisting our company growth, but it is a pleasure to work with such an approachable and friendly team.